Threatened by a multi-front trade war and dogged by higher costs that have slashed exports and acreage, apple growers are confronted by an uncertain future. Those challenges, including... more »
One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously... more »
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve customer... more »
Following a recent cabinet meeting, President Donald Trump dangled a tantalizing morsel for ag employers. The topic of what to do with the existing domestic workforce is one... more »
Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California.
Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified... more »
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hi... more »
Wish Farms, based in Plant City, Florida, is an international berry grower, shipper and marketer, with its fourth generation actively engaged in its everyday operations.
The multi-generational fami... more »
Michigan’s fruit and vegetable industry leaders have been working to educate the public and influence federal lawmakers about the burdens increasing Adverse Effect Wage Rates (AEWR) are having upon ... more »
As the second Donald Trump presidential administration begins governing, the agriculture community is watching to see how his policies could affect the specialty crop industry.
Vegetable Growers Ne... more »