Fruit quality means different things to different people. How large is the fruit? Is it too soft or too firm? Is it flavorful? What are its health benefits?... more »
With the dawn of the new year, America’s vegetable and leafy-green growers find themselves balancing steady consumer demand with rising operational pressures. The past year reinforced a familiar... more »
Running a thriving farm market today requires more than offering fresh produce. It demands strategic decision-making based on data. Identifying underperforming products is one of the most overlooked... more »
Weed control in organic agriculture comes in many forms, from physical methods and flame weeding to biological approaches such as cover cropping and crowding planting. Full Hollow Farm... more »
It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hi... more »
Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve custom... more »
Battling burrowing rodent wildlife pests is more challenging today than a couple of decades ago. Last year saw a spike in vole numbers throughout the western U.S., said Roger Baldwin, a University of ... more »
The new head of the Michigan State Horticulture Society (MSHS) is following in his father's footsteps by heading the organization that works to strengthen the state’s fruit and vegetable production ... more »
As the global population continues to grow and concerns for the health of the environment increase, the pressure on farmers to adopt sustainable growing practices has never been greater.
Sustainabi... more »