West Pak updates organic avocado packaging with new retail branding

West Pak Avocado has introduced a refreshed branding program for its organic avocado line, including new packaging for bagged organic avocados that the company says will begin rolling out this summer.

The updated program features a gold-yellow package design, replacing the purple color that has traditionally been used to identify many organic produce products. According to the company, the new packaging is intended to help distinguish its organic avocados at retail while supporting merchandising efforts for grocery retailers.

West Pak said the initiative also includes expanded merchandising tools designed to help retailers highlight organic avocado offerings in produce departments and improve product visibility in the produce aisle.

According to the company, the updated branding reflects growing consumer interest in organic produce while providing retailers with additional merchandising options for the organic avocado category.

West Pak, a supplier of fresh avocados, said the refreshed program is part of its ongoing efforts to strengthen its organic avocado offerings and help retailers differentiate the products on store shelves.