Jun 5, 2024

California, Oregon growers introduce regeneratively grown blueberries

A regenerative agriculture supplier, AC Foods, has welcomed betterful, a line of Regenerative Organic Certified blueberries, to the market.

Launched in stores in April and available through September, betterful blueberries are grown in California and Oregon. The betterful blueberries are marketed as a way to change the way consumers think about fresh blueberries, according to a news release.

betterful pioneered a regenerative approach to growing its berries. Regenerative agriculture focuses on restoring natural resources, rebuilding landscapes, and revitalizing the rural communities where betterful blueberries are grown.

At the center of regenerative agriculture is soil health, which provides the nutrients needed to grow great tasting blueberries. The soil and the berries’ deep root systems hold c02 in the soil that would otherwise be released into the atmosphere. Experts agree regenerative agriculture is an important step in mitigating the effects of climate change, according to the release.

In 2024 after a rigorous certification process, betterful’s Oregon farms will officially become Regenerative Organic Certified, a new certification that meets the highest standards in the world for soil health, animal welfare, and farmworker fairness. To date they’ve certified 227 farms and ranches across the U.S., and betterful will be proud to be among the first blueberries to be Regenerative Organic Certified, according to the release.

betterful started with the idea that good choices taste better. The brand’s mission is to enhance every stage of the growing, harvesting, and delivery process to provide berries that are tastier, fresher, and healthier for our planet.

“As betterful blueberries continue to hit the shelves of leading retailers this spring, we are excited to bring a new level of flavor and sustainability to consumers,” Sunnia Gull, AC Foods’ vice president of marketing, said in the release. “Our regenerative organic approach not only delivers exceptional taste but also reflects our dedication to nurturing the planet for future generations.”

betterful is dedicated to sustainable farming practices that deliver flavor and quality. As betterful kicks off its first season, consumers can savor great taste and a commitment to nurturing the planet, according to the release.

betterful blueberries are available in select Whole Foods, Sprouts, Bi-Rite, NewLeaf, Berkeley Bowl Marketplace and Oliver’s locations.