June 11, 2025

Spring 2025 issue highlights: Farm market data, mentorship and labor policy

Organic Grower’s Spring 2025 issue covers farm markets, mentorship and ag labor reform. Read the highlights and digital issue now.

2 minute read
The Spring 2025 issue of Organic Grower brings together practical advice, an in-depth grower profile and analysis of critical labor challenges. From customer engagement and generational farm transitions to workforce policy, this edition offers timely insights for organic professionals.

Smart strategies for farm market customer data

Person bagging tomatoes at a farm market.

In Effective methods for collecting customer data in retail farm markets, Penn State Extension educational program associate Brian Moyer outlines how farm market sellers can better understand their customers through data.

The article covers a range of tactics, like surveys, loyalty programs, social media and mobile apps, that can help sellers track preferences and improve the customer experience. Moyer emphasizes that data-driven decision-making isn’t just for large businesses; it’s a critical tool for small-scale growers looking to increase engagement and grow sustainably.

Good Humus: Cultivating organic values over generations

Good Humus Produce’s community mindsetGood Humus Produce’s family members in front of leafy greens. offers a profile of Jeff and Annie Main, longtime organic farmers in California’s Capay Valley. Their farm reflects a legacy of community-supported agriculture and ecological stewardship.

Now planning for the next generation, the Mains are collaborating with their children to preserve the land and business. The article captures the challenges and deep rewards of passing on not only a farm but also a philosophy grounded in trust, soil health and sustainability.

A new take on ag workforce reform

Farmer with a box of fresh vegetables walks along her field.In his Ag Labor Review column, Michael Marsh of the National Council of Agricultural Employers discusses a potential ag labor reform floated by  President Donald Trump. The idea involves allowing undocumented farmworkers to obtain letters from employers, leave the U.S. and legally reenter to work, offering a new path toward stabilizing the workforce.

Marsh also highlights the ongoing labor crisis, noting a shrinking domestic workforce, aging workers and limited political by-in for broad immigration reform. While Trump’s proposal needs refinement, Marsh sees it as a hopeful opportunity for ag employers to engage with policymakers on practical, incremental reform

Explore the full issue

Woman bending over and tending to a farm field while a girl digs in the dirt and a dog lies there.From improving customer engagement to preserving farming legacies and solving labor challenges, the Spring 2025 issue offers valuable insights for today’s organic producers.

Read the full issue online to stay informed on the people, practices and policies shaping organic agriculture.

READ MORE IN
Farm management Farm market Fruits Labor Marketing organic VegetablesIndustry News