May 13, 2021
Revol Greens ‘on a mission’ to make all greenhouses organic
Midwestern indoor grower Revol Greens says its efforts in the organic sector popular enough to merit expanded production capacity.
The first quarter 2021 launch of new USDA Certified Organic Spring Mix, Green & Red Duo, and Romaine Crunch line has quickly sold out among new and existing customers, according to a May 13 news release from the company.
Revol Greens’ USDA certified organic products feature a newly-developed, proprietary “Plant Fed Organic” fertilizer that is entirely free of animal byproducts, according to the news release.
“We knew that our Plant Fed nutrient source would meet a unique need in the market, but interest is outpacing expectations,” said Brendon Krieg, Vice President of Sales and Marketing. “Revol Greens is the only lettuce grower in the country providing USDA certified organic products for consumers seeking an option that is not only produced sustainably and locally but is also organically grown through a 100 percent plant-based process.”
Based in Owatonna, Minnesota, Revol Greens markets itself as “the nation’s largest greenhouse lettuce grower.” The company is “on a mission to become fully organic in all facilities,” according to the news release from the company. Later this summer, Revol Greens will open its new Tehachapi, California greenhouse, producing organic lettuce and blends, according to the release. The increase in production space and capacity for its USDA-certified organic line will complement the existing broad assortment of conventional and organic head lettuces and baby leaf products.
“Access to supply is at the forefront of many customers’ minds, given the volatile food chain, transportation capacity challenges and underscored by demand for better-for-you and local and organically grown greens,” said Tom Thompson, Chief Revenue Officer. “We can guarantee customers a 365-day source of USDA certified organic greens grown with our Plant Fed organic nutrient source without the supply volatility or recall risks associated with field-grown products.”
After three years of research and development, Revol landed on the patent-pending new “Plant Fed Organic” solution to further enhance the safety and integrity of its packaged lettuce, according to the news release. As with all Revol Greens products, the new plant-powered nutrient source and organic line are non-GMO and adhere to the brand’s “Grown Clean and Green” process.
Unlike organic and conventional outdoor-grown “triple washed” lettuce, no chemical cleaning or chlorine is used in Revol’s organic packaging process, according to the release. Consumer interest in plant-based foods is also at an all-time high, which further inspired the choice for Revol Greens to pursue an organic nutrient source. Recent U.S. retail sales data shows plant-based foods have outpaced total food sales during the pandemic, up 90% year-over-year.