Apr 7, 2020
Organic grower/retailer opens new Toronto store during pandemic
Fresh City, an urban farm and grocery retailer focused on organic, sustainable and seasonal fresh food, said a new store in Toronto at the corner of Bay & Gerrard opened April 6 to serve the grocery needs of thousands of front-line workers at nearby hospitals.
The new store, situated at the base of The Livmore building, has scaled back its offerings in light of risks posed by the coronavirus pandemic, according to a press release from the company.
“This location is steps away from five iconic hospitals and opening now is one way that we can thank the hospital staff for everything they are doing,” Founder & CEO Ran Goel said in the release. Fresh City is offering all hospital workers a 10% discount on grab & go fresh prepared items and single beverages.
This opening marks Fresh City’s eighth location across all three brands under the company’s umbrella – Fresh City, Mabel’s Bakery & The Healthy Butcher. The open-concept store was designed by Rochelle Moncarz of Snyder Architects and features a modern look with clean lines. Underground parking is available on site.
Fresh City, founded in 2011 by Ran Goel, is a city farm and retailer of farm-fresh, organic produce and prepared food. Each day they make locally and organically-sourced meal kits and chef-inspired meals, salads, snacks and breakfasts from scratch. In late 2018 Fresh City acquired Mabel’s Bakery, a popular bakery in Toronto, producing artisan breads and pastries. Shortly after, in early 2019, they acquired The Healthy Butcher, a pioneer in organic and 100% grass-fed beef. Fresh City runs Canada’s largest commercial city farm in Downsview Park, and also farms at Baka on Highway 427.