Feb 6, 2020
Naturipe Farms’ organic blueberries season to peak in FeBLUEary

Photo: Naturipe

Salinas, California-based Naturipe Farms, a grower and packer of fresh blueberries, is kicking off its third-annual FeBLUEary campaign.

“February is our first organic blueberry peak, and it begins before the rest of the industry,” said CarrieAnn Arias, vice president of marketing. “For consumers who prefer organic blueberries, it’s a particularly exciting time with record high volume being available.” The company also grows and packs conventionally-grown blueberries.

The FeBLUEary program began three years ago to celebrate the first peak volume of organic blueberries for the year. Naturipe’s organic blueberries are specifically at record levels in February during the organic peak but will be available all year round.

“Last month we announced this year is expected to be our biggest blueberry year on record. Now that February is here, we’ll start seeing the fruits of our labor as the anticipated production comes to life in stores across the country,” Arias said.

This announcement comes right after Naturipe kicked off its Blue Year celebration. The Blue Year started with a Blue Year Celebration and countdown to 2020. During FeBLUEary, consumers will start seeing signage and specialty displays throughout grocery stores, as well as blueberry-inspired recipes on Naturipe’s social media channels. Consumers are encouraged to follow Naturipe on Instagram and Facebook for more berry news, along with berry and avocado facts and recipes all year long. Follow Naturipe on Instagram @Naturipe.

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