Nov 23, 2020
Mayorga Organics donating online sales for growers’ hurricane relief
Hurricanes Eta and Iota have caused widespread damage throughout Nicaragua, Honduras and Guatemala – including to organic growers.
In response, Mayorga Organics raised $30,000 in three days by donating all of the proceeds of their online sales via their website, www.mayorgaorganics.com for a four-day period.
The funds were sent to trusted producers with whom the company has years of relationships to purchase food, water, mattresses, and other critically needed items, according to a press release from the company. Given the extent of the damage, the company has now committed to donating 100% of the revenue generated on its website from November 18, 2020, through the end of the year to support those impacted by these natural disasters with a target of raising $200,000.
Mayorga Organics – which supplies organic coffee, quinoa, and beans – has facilities in Rockville, Maryland and in Miami, Florida.
“I started this company 23 years ago with the sole purpose of supporting small, impoverished coffee producers in Latin America that have been ignored and taken advantage for decades, Martin Mayorga, CEO of Mayorga Organics, said in the release. “The extractive business model of the traditional coffee industry has caused extreme poverty, and now these communities don’t have what we would consider basic resources.”
He went on to explain how the company will distribute resources:
“We have direct, trusted relationships that we’ve built over 20 years as well as our own staff in some countries. We’re working with people who are leaders in their community. Our efficient, humanized supply chain has proven to also be an efficient support chain. We’ve been able to get basic needs to communities faster and more efficiently than most (non-governmental organizations) with 100% of our funds being put to use. It’s a testament to the many benefits of building direct relationships with producers, being engaged in-country, and running a business with a conscience.”
Updates and news related to this effort will be posted on the company website and social media.
Over 23 years of being independently owned and operated, Mayorga has built strong relationships with retailers including Amazon, Costco Wholesale, Whole Foods, Giant Foods, and over 2,200 small to national customers, according to the news release.
Above, communities throughout Latin America are being destroyed by floods and landslides. Photo: Mayorga Organics via PR Newswire