Feb 4, 2021

Grimmway names product innovation and development director

Grimmway Farms recently hired food industry veteran Keri Morrelli as the company’s product innovation and development director.

Joining the Sales and Marketing Team, Morrelli will oversee product development from ideation to launch for all divisions at Grimmway, which markets itself as “the largest carrot producer in the world and the largest organic vegetable producer in the USA.”

In addition to leading strategy for new product development, Morrelli will also be responsible for optimizing the company’s existing product lines and packaging materials, according to a news release.

“As our business grows and the demand for value-added, plant-based products continues to increase, our efforts to develop innovative products and sustainable packaging solutions have become more complex and increasingly important to us and to our customers,” said Eric Proffitt, Executive Vice President of Sales and Marketing

The company has projects in its pipeline and Morrelli will coordinate Grimmway’s product launches in 2021 and beyond, according to the release.

“My passion for food and unique background drives my desire to create products from a culinary and innovative standpoint,” Morrelli said in the release.

She has over 20 years of experience in the food industry, according to the news release. Most recently, Morrelli was a senior product developer for Curation Foods where she worked for more than 15 years and she previously managed research and development for new products at Mann Packing. Morrelli is a graduate of the University of California, Davis where she earned a bachelor’s degree in applied plant biology and post-harvest physiology and a master’s degree in horticulture and agronomy.