Aug 4, 2022
AgroFresh launches organic plant-based coating

AgroFresh Solutions has launched VitaFresh Botanicals Life Select, an organic plant-based coating to keep produce fresh longer and reduce food loss and waste.

Developed from the carnauba tree palm leaf, the new VitaFresh Botanicals Life Select formulation has received organic certification from CAAE, an international certifier. AgroFresh is a global agtech innovator and the leader in the fresh produce post-harvest segment, providing a full range of freshness solutions and digital technologies that enhance the quality and extend the shelf life of fresh fruits and vegetables. 


Life Select is the newest addition to the company’s full VitaFresh Botanicals portfolio of proprietary plant-based post-harvest solutions for a wide variety of crops from citrus to avocados to mangos. The new coating reduces dehydration, maintains weight and locks in freshness throughout the supply chain.  


Recent trial testing of the product in avocados showed positive results both before and after ripening, including increased shelf life by two to three days, decreased internal browning by 50 to 67%, and improved internal appearance by 50%. These impacts on shelf life translate into an overall 50% reduction in waste.   


“Our customers are looking for versatile solutions to address their most pressing operational and supply chain challenges in order to provide a consistent supply and the highest quality produce for consumers. Our focus is to help our customers with solutions that preserve freshness and minimize food loss and waste,” said Clint Lewis, Chief Executive Officer for AgroFresh. “Protecting our global food system has never been a more urgent charge. Advancements like VitaFresh Botanicals Life Select help us fulfill our promise to meet the world’s need for fresh, safe and abundant produce while reducing our impact on the environment.”  


VitaFresh Botanicals Life Select ingredients are sustainably sourced and the product is created using certified ISO 14001 environmental management system standards. The new formulation has received CAAE organic certification according to REGULATION (EU) 2018/848 on organic production. In addition, it is packaged in reusable containers. Excellent crop coverage at low application rates offers better cost efficiencies to operators and gives retailers a stronger opportunity to market the best quality produce using consumer-friendly claims, while reducing food waste, increasing profit potential and adding the capability to reduce the amount of plastic packaging needed for the produce.  

Be sure to check out our other specialty agriculture brands