Mar 25, 2021

David Bright named vice president of marketing for Grimmway

Grimmway Farms recently announced that David Bright has joined the team as vice president of marketing.

In the new job, Bright will direct marketing functions for all product lines at Grimmway, according to a news release for the company. Those product lines include the Cal-Organic Farms and Bunny-Luv brands, as well as the company’s foodservice, industrial and ingredients divisions. In addition to steering the strategy for marketing Grimmway’s new and existing products, Bright will oversee customer marketing programs, category management, packaging design, and digital and experiential marketing initiatives.

Grimmway, which markets itself as the largest carrot producer in the world and the largest organic vegetable producer in the USA, sells carrots and more than 65 varieties of organic vegetables year-round, according to a news release from the company.

“David’s deep technical and analytical experience will help us leverage data and insights to drive strategic sales decisions, differentiate our products and deliver even more value to our customers,” Eric Proffitt, executive vice president of sales and marketing, said in a news release.

With more than 30 years of professional experience, Bright is an expert at using research and analysis to develop effective positioning strategies, according to the release. He was most recently Vice President of Sales Administration and Analysis for Dole Food Company where he worked for nearly 25 years and previously managed the marketing and market research teams. He is a graduate of the University of California, San Diego where he earned a bachelor’s degree in quantitative economics and decision sciences. He also attended California State University, Northridge where he received a master’s of business administration.

“I look forward to cementing Grimmway’s reputation as the industry leader in carrots and organic vegetables committed to producing the highest quality products paired with excellent customer service,” Bright said in the release. “I am excited to help grow Grimmway’s business and continue my career in our industry which feeds the world fresh, delicious and healthy products.”