Dec 22, 2020
Bonterra Organic Vineyards wins industry award
Bonterra Organic Vineyards’ advertising campaign was recently recognized by the industry.
The California winemaker was awarded the 2020 Best Organic Initiative for its widely viewed Tastes Like Saving the Planet advertising campaign, by British trade magazine the drinks business.
Bonterra was commended by the publication this year for using humor to raise awareness among consumers about the importance of climate action, while also touting the benefits of regenerative organic farming, including better taste in the glass, according to a news release from Bonterra.
Acknowledging that organic wines, beers and spirits have entered the mainstream as a popular consumer choice, the judges this year sought to recognize a company or brand for its work in bringing a fresh approach to organics in the production, retail or on-trade arena, with an emphasis on efforts launched in the last 12 months.
“We had a lot of fun with this campaign, which pokes fun at wine clichés while highlighting the important fact that regenerative organic farming can help save the planet,” said Rodrigo Maturana, VP of Marketing & International Business at Fetzer Vineyards, the parent company for Bonterra.
Bonterra’s innovative Tastes Like Saving the Planet campaign ran from August through November 2020 predominantly on popular streaming platforms and targeted digital media networks, according to the news release. Garnering some nine million completed video views, the campaign was an on-brand complement to Bonterra’s regenerative organic advocacy efforts and comprehensive sustainability initiatives, ultimately elevating awareness for the transformational power of organics while building brand loyalty.
Bonterra’s winegrapes are grown “on a dynamic network of estate and partner farms throughout California,” according to a news release from the company. “In addition to a widely available selection of organically farmed wines that includes Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, Equinox Red, Young Red and Rosé, Bonterra crafts a trio of sought-after single-vineyard offerings from estate Biodynamic vineyards in Mendocino County, and Elysian Collection Merlot, an elevated offering from organic grapes.”
The winery’s mindful approach to farming includes beneficial practices like cover cropping, reduced tillage, compost application, animal grazing, integrated pest management, wildlife integration, and conservation of nearly 50% of its land as preserved wildland, according to the news release. Bonterra said its farming practices increase soil fertility and enhance the resilience of vineyards, with research indicating that regenerative agriculture leads to measurable climate benefits like increased organic carbon storage.
Beyond the vineyard, Bonterra is certified Zero Waste and CarbonNeutral, its energy is 100% green and its team raises awareness for climate- and soil-beneficial legislation with legislators in California and Washington, D.C., according to the release
Above, organically farmed and masterfully made, the Bonterra Organic Vineyards collection epitomizes wines that are perfectly in tune with nature. Photo: Bonterra