Jun 20, 2025
“Blueberry Boost Accelerator” to launch berry product innovation
The world of blueberries will soon meet the tech world in an effort to boost blueberry’s presence amongst consumers.
The U.S. Highbush Blueberry Council (USHBC) has introduced the Blueberry Boost Accelerator, a program designed to discover and support emerging startups that could redefine the future of blueberries.
The nine-week hybrid accelerator program will connect early-stage, revenue-generating companies of products using blueberries as a prominent ingredient with top berry, food and consumer packaged goods (CPG) industry leaders to fast-track growth through expert mentorship, tailored commercialization support and strategic guidance, according to a news release.
Startups will showcase their product at the Oct. 8-10 Blueberry Convention in Seattle, where a grand prize winner can win $20,000 and the runner-up $10,000. To be eligible, companies must have a safe, working product prototype that has been reviewed under USDA oversight.
“USHBC’s vision is to make blueberries the world’s favorite fruit by fueling demand through innovation, partnerships and research,” Kasey Cronquist, USHBC’s president, said in the release. “Blueberries are packed with possibilities — from health and nutrition to snacking, culinary creativity, functional ingredients and beyond. This program is about uncovering the next generation of ideas that will help blueberries earn a larger role in consumers’ everyday lives.”
The accelerator is seeking startups of CPG products across a wide range of categories:
- Snacks
- Frozen
- Beverages
- Confectionery
- Personal care items
- Wellness/performance
- Ready-to-eat meals
- Sauces and dressings
- Pet products
Participants will receive professional brand assets including video commercials and sales materials, gain media exposure, and connect with buyers, investors and innovation leaders.
The Blueberry Boost Accelerator underscores USHBC’s commitment to leadership in the food system through consumer-driven innovation. By investing in new ideas, technology and entrepreneurs, USHBC continues to unite stakeholders to strengthen the industry’s global competitiveness, according to the release.
