Aug 9, 2024

For Naturipe Farms, the earth matters most

Naturipe Farms, based in Salinas, California, has been a pioneering force in berry production since 1917.

With origins as a marketing cooperative for strawberries, Naturipe has since transformed into a vertically integrated company owned by four distinct growing organizations. Its extensive network of growers cultivates blueberries, strawberries, blackberries, raspberries, cranberries and even avocados. 

Today, Naturipe is a large producer of organic blueberries, with year-round production sourced from prime growing regions in California, Florida, Georgia, Oregon, Washington, Peru, Chile and Mexico.

Earth-first philosophy

Being organic is one part of the company’s strong commitment to the environment and sustainability. 

“Naturipe growers use many practices to minimize their environmental footprints,” said Janis McIntosh, director of marketing innovation and sustainability for Naturipe Farms. “From good soil management to state-of-the-art technology, if it makes sense, they will implement it.”

On the farm, sustainability practices include water management, integrated pest management (IPM), composting, mulching and the use of drones and other innovative tools.  

“In addition, over one-quarter of our production is now packed and cooled with renewable energy,” McIntosh said. “New installations in New Jersey, California and Chile partially contribute to Naturipe lowering its carbon emissions by 100,000 metric tons.”

Pollinator health is another area in which Naturipe’s growers are highly focused. In fact, over the last few years, the growers have installed more than a 1,000 acres of habitats throughout North and South America. 

“Our pruning, composting and chop-and-drop techniques increase soil microbial diversity and improve carbon storage and water retention,” McIntosh said. “Our diversified pollinator habitat programs support our pollinator-reliant crops and the local ecosystem.”

Regenerative agriculture 

Several of Naturipe’s crops, including avocados, blueberries, raspberries and blackberries, are no-till crops with live-root systems year-round. 

“Cover crops are planted to add additional nutrients and organic matter, such as bacteria, fungi, and several other microorganisms, which are crucial to the health and fertility of the soil,” McIntosh said. 

The regenerative practices add to the longevity of the crops. 

“For over one hundred years, our family farms have utilized state-of-the-art practices that have allowed them to farm the same land for generations, providing fresh delicious berries to the local markets,” McIntosh said. “Benefits of regenerative practices include soil health, increased pollinator population, reduced water use, composting and dependence on conventional energy.”

Tech talk

Over the decades, Naturipe has continued to add new technology to the farms to enhance water conservation and soil health, contributing to sustainability and resource efficiency. 

“Our growers use precise metered drip irrigation, tiling and mulch systems to reduce their water footprint,” McIntosh said. “Tunnels can be used to extend growing seasons and improve plant and soil quality. Also, we have stringent IPM protocols, including biological, cultural and mechanical controls such as pest vacuums and netting.”

For more than 40 years, all growers have used drip irrigation systems to deliver water and nutrients directly to the root zone, but this has only become more advanced. 

“Today, we utilize laser-level technology to optimize the delivery of vital nutrients, creating a more homogenous, even crop,” McIntosh said. “In addition, drones deliver predatory mites based on pest pressure and satellite imagery. Camera technology with AI can enhance our field management, including worker movement minimization. And our grower partner has developed Smartberry, a digital data recording, reporting and visualization platform.”

Ensuring food safety

Naturipe has the protocols in place to ensure the highest standards of food safety across its supply chain.

For instance, all of its farms are audited annually by a third-party certifying body to a GFSI (Global Food Safety Initiative) benchmarked standard. Additionally, they all either have Global GAP or Primus GFS food safety audits. 

“All growers have food safety personnel on-site trained in the latest food safety regulations and procedures, the produce rule or preventive controls training,” McIntosh said. “They also have robust IPM and GAP, a good agricultural practices program that guides all daily practices and ensures the best and safest berries are produced and sold. All fields are inspected just before harvest to ensure no contamination has occurred.”

All data is recorded into the company’s SAP platform so it can trace back and forth any product shipped. 

“This system quickly allows us to find any of our products in minutes,” McIntosh said. “We also use an asset-based carrier that tracks the temperature and location of our product in real time to ensure there is no break in the cold chain until it reaches our customers. All products and trucks prior to loading undergo quality checks and inspections.”

Reducing carbon footprint

Since 2020, Naturipe’s growers have made significant investments in solar energy as they continue to look for ways to reduce their carbon footprint. 

“In 2023, our grower in Chile celebrated the installation of the largest floating solar plant in South America,” McIntosh said. “Also last year, our flagship cooler in Watsonville, California installed rooftop and solar parking canopies to power their operation. In 2024, we are celebrating the installation of six acres of solar panels in Delano, California, powering one of our largest blueberry operations.”

Social responsibility

Naturipe was among the first companies to sign onto the ethical charter developed by the PMA International Fresh Produce Association and United Fresh. The charter outlines social responsibility issues and standards to ensure farmworker safety and security. 

The company is also active participants and on the advisory board for the Ethical Charter Implementation Program (ECIP), a farm-level assessment and training to ensure every farm worker is treated fairly and employee safety comes first. 

“In addition, many of our farms have also had a third-party social responsibility audit to ensure worker safety and that every worker is treated with respect,” McIntosh said. “While some of our growers are Fair Trade certified, all our growers are active in the communities they grow in. They support local charities, provide much-needed health and dental services, and even build playgrounds and ball fields.”

.A graduate of the University of Miami, Keith Loria is an award-winning journalist who has been writing for almost 20 years. View his recent writing at keithloria.contently.com.