Crafting a strong value proposition for retail farm markets

One of the benefits of my work with Extension is that I get to visit a lot of markets. Every market is unique, and each one, either consciously or unconsciously, reflects its values and the reason e... more »

Effective methods for collecting customer data in retail farm markets

Understanding customer behavior and preferences is essential for the success of retail farm markets. By collecting valuable customer data, farm market owners can tailor their offerings, improve custom... more »

Ag Labor Review: Trump administration teases ag worker solution

Following a recent cabinet meeting, President Donald Trump dangled a tantalizing morsel for ag employers. The topic of what to do with the existing domestic workforce is one of the many vexing issu... more »

Good Humus Produce’s community mindset  

Good Humus Produce is a small, family-owned farm located in the picturesque Hungry Hollow valley of Northern California. Founded in 1976 by Jeff and Annie Main, the farm spans 30 acres of certified... more »

Understanding and addressing customer pain points

It's crucial to shift our focus from working “'in”' our business to working “'on”' our business. By doing so, we can grasp the customer's journey and identify potential pain points that may hi... more »