U.S. organic sales surpass $71 billion in 2024, doubling market growth rate

U.S. sales of certified organic products reached a record $71.6 billion in 2024, growing at more than double the rate of the overall marketplace, according to the Organic Trade Association’s (OTA) newly released 2025 Organic Market Report.

The organic sector expanded by 5.2% last year, compared to 2.5% for the total market. Organic food sales contributed $65.4 billion, while non-food organic products accounted for $6.2 billion.

“When we look at the last two years, this is very good news that we are on the right trajectory with organic growing more than twice as fast as the total market,” said Tom Chapman, OTA co-CEO, said in a press release. “While we have significant opportunities to drive organic’s share of the total market, we are seeing increased consumer adoption of organic and a positive return to industry growth which are very good signs.”

Organic produce remained the top-selling category at $21.5 billion, driven by a 10.3% increase in berry sales and a 15.5% spike in banana sales. Meanwhile, organic grocery items grew to $15 billion, fueled by demand for artisanal baked goods and better-for-you breakfast options. Organic baby food and formula, while up 3.8%, were constrained by supply and capacity issues.

The beverage category saw sales reach $9.5 billion, with high growth in dairy alternatives (13.5%), tea (10.5%), and organic spirits and cocktails (10%). Organic dairy and eggs grew 7.7% to $8.5 billion, with egg sales climbing 16.1%, partially due to avian flu–related shortages.

Non-food organic products such as textiles, personal care items, and dietary supplements also grew modestly, supported by social media and direct-to-consumer trends.

“The key takeaway is that organic has high consumer recognition and the highest level of trust in a certification,” said Matthew Dillon, OTA co-CEO, said in the release. “To help increase adoption of organic, we need to enhance our consumer education that could be strengthened by adding product attributes to the USDA Organic logo, such as an organic dairy company being able to call out ‘no growth hormones’ or ‘no antibiotics’ as part of the Organic seal on their packaging.”

Looking ahead, the OTA projects organic sales to increase by $18 billion by 2029, with strong momentum from younger consumers and health-conscious trends. However, potential inflation from tariffs and labor shortages could pose challenges.

The report is available in full as a benefit to OTA members. For non-members, the full report can be purchased online.