Nov 14, 2019
Organic Grower print and digital brand launched
Great American Media Services, the award-winning publisher of leading B2B agriculture magazines Fruit Growers News, Vegetable Growers News, Spudman, Produce Processing and Greenhouse Product News, has announced the launch of Organic Grower.
The new print and digital brand will focus on the unique needs of the organic farming community, offering in-depth coverage of the latest news and products to keep the industry informed and ahead of trends.
The Organic Grower brand will be a fully integrated multimedia brand with a vibrant social media presence, weekly e-newsletter, website and quarterly print magazine. The content will be created by a team of seasoned journalists and thought leaders with expertise on organic growers, researchers, crop consultants, processors, packer/shippers and related associations. Each print issue will focus on the most pertinent issues facing the organic growing industry, including planting systems, pollinators, weed control, disease control, pest control, food safety, organic certification/audits, labor, soil health, crop rotation and more.
The need for Organic Grower was determined after extensive surveying of the agriculture industry, which revealed challenges currently faced by organic growers and a lack of informative resources specific to their needs. In addition, the research demonstrated significant growth of organic growing, with 61 percent of respondents indicating they intend to expand their organic production in the coming years.
“We’re proud to fill a void in the agriculture industry by offering a new resource that will benefit organic growers nationwide,” said Great American Media Services CEO Matt McCallum. “Our award-winning editorial and design team is knowledgeable, dedicated and eager to introduce Organic Grower brand.”
The debut issue of Organic Grower will arrive in mailboxes in March 2020. The website and e-newsletter will launch in December 2019, complementing the print issues with additional news, product information and insight. Growers are currently able to sign up to receive the free e-newsletter at http://organicgrower.info.
Additional information about Great American Media Services can be found online, at www.greatamericanmediaservices.com. Questions regarding this launch can be directed to Matt McCallum at mmccallum@greatamericanpublish.com or 616-520-2133.
About Great American Media Services
With more than 50 years of experience in business-to-business communications and marketing, Great American Media Services is a leading source of industry information for the agriculture, horticulture, retail and sports industries through its 15 print magazines, related digital communications and supporting industry events. In addition, Great American Media Services offers a number of additional marketing solutions for clients to engage with prospective customers on a multitude of platforms. Visit www.greatamericanmediaservices.com for additional information.
