Mar 27, 2024

Driscoll’s named to Most Innovative Companies list

Berry company Driscoll’s has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024.

This year’s list spotlights businesses that are shaping industry and culture through their innovations. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 606 organizations across 58 sectors and regions, including food, where Driscoll’s is listed.

“Driscoll’s has one of the world’s largest research and development flavor centers that is solely dedicated to berry flavor innovation through our own proprietary varieties,” Soren Bjorn, CEO of Driscoll’s, said in a news release. “We leveraged this center of excellence for the launch of our premium Sweetest Batch berries. Shoppers can now experience unprecedented flavor with a trusted brand that they know and has been part of their daily lives.”

For more than 100 years, Driscoll’s has been on a mission to delight consumers with Only the Finest Berries. This pursuit has made Driscoll’s one of America’s most beloved retail grocery brands and the first to market a full portfolio of Sweetest Batch strawberries, raspberries, blueberries and blackberries.

In bringing the flavor-forward innovation of Sweetest Batch, Driscoll’s promoted innovation across the fresh produce category.

Fast Company’s editors and writers identified the companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world.

“Our list of the Most Innovative Companies is both a comprehensive look at the innovation economy and a snapshot of the business trends that defined the year,” Fast Company editor-in-chief Brendan Vaughan said in the release. “We saw extraordinary innovation across the board in 2023, but we also saw a handful of clear patterns: the growing footprint and impact of AI, the triumphant return of live events, and great leaps forward in climate tech. We face daunting challenges on many fronts, but the solutions we celebrate in MIC give me plenty of hope about the future.”

Fast Company will host the Most Innovative Companies Summit and Gala on May 16. This event celebrates the Most Innovative Companies honorees and provides an inside look at cutting-edge business trends and what it takes to innovate in 2024.