Oct 23, 2023

Produce distributor unveils ‘Organic is the Answer’ campaign

Organically Grown Co., an Oregon produce distributor, has created a public service announcement-styled campaign with calls to action for consumers and retailers to promote the organic sector.

“Organic is the Answer,” which provides resources for people with questions about organic food, is designed “to help people navigate the complexities of food certifications and labeling and wake them up to why organic matters for the health of people and the planet,” according to an Organically Grown Co. news release.

“Growing the organic movement is our mission, and transforming the food system through organic agriculture is at the heart of our work,” Brenna Davis, CEO of Organically Grown Co., said in the release. “Conscientious shoppers want to put products in their basket and on their tables that address critical issues like climate change, ecosystem vitality and human health.”

The Organic Is the Answer website contains information on organic standards and practices, which can help solve some of the world’s most critical issues, like carbon sequestration, climate resilience, clean waterways and healthy communities, according to the news release.

“Retailers, producers and farmers have turned to us to help them get the word out, and to build demand for organic in the process,” Davis said in the release. “We’re responding as (Organically Grown Co.) always does — in a bold way.”

The campaign’s digital content and downloadable materials, developed with scientific data from the Organic Trade Association and The Organic Center, were created with eaters and retailers in mind. Website visitors are invited to “Join the Revolution” via newsletters and events; retailers, organizations and activists are encouraged to promote organics.