Apr 18, 2024

OPS keynote addresses shifting consumer demographics

Sherry Frey, vice president of total wellness at NielsenIQ, will be a featured speaker at the Organic Produce Summit.

Frey’s keynote speech, “Changing Consumer Impact on Organic Produce Opportunities,” will explore the effects of shifting demographics and demands on organic produce, and how the industry can identify new marketing opportunities.

“The consumer landscape is changing rapidly and consumers are demanding more from every purchase they put in their basket — especially as their view of wellness expands beyond personal to the environmental and social responsibility,” according to a news release from the Organic Produce Summit, which is part of the New Hope Network.

The Organic Produce Summit is July 10-11 at the Monterey Conference Center, in Monterey California. Registration is available online.

Frey has more than two decades of industry experience and is a recognized thought leader on health/wellness shopping and consumption trends. With a background in marketing, market research and consulting with clients across the food industry, Frey will share visionary foresights combined with practical strategies, according to the Organic Produce Summit.