May 10, 2024

Naturipe to participate in California berry festival

Naturipe Farms, a large organic strawberry grower, including blueberries, plans to exhibit in a booth at the 38th Annual California Strawberry Festival in Ventura, California, on May 18-19.

Founded in 1984, the festival highlights delicious strawberries grown throughout the state with vendors, booths, games and all things strawberry, anchored by a special focus on charitable giving.

Naturipe Farms is preparing a “berry” special experience for visitors. From berry trivia questions with fun strawberry-themed prizes to locally made strawberry-flavored frozen concoctions, its booth is expected to be a must-visit for all strawberry enthusiasts, according to the release.

“California is the hub of our domestic strawberry program and the home of our company headquarters, so we couldn’t miss the opportunity to celebrate this staple berry alongside others in the industry,” Ashley Finster, vice president of marketing at Naturipe Farms, said in the release. “We’re enthusiastic about our shared values with the festival — giving back, a sense of community, and of course, a love for fresh berries grown across the Golden State— and are looking forward to sharing our berries with participants at this year’s event.”

Naturipe Farms has been growing strawberries in California for more than 100 years and works with their network of farmers across the state to produce strawberries year-round. Sustainability is at the core of all their operations, from farming practices to packaging choices and transportation alternatives.

Naturipe is also a farmer-owned producer and marketer of avocados, and has been producing fresh, frozen and value-added products for more than 100 years. Its  focus is on year-round availability of locally grown conventional and organic fruit.