Jul 20, 2021
Tim Tebow named ambassador for organic juice bar chain
Stephen Kloosterman

Clean Juice, which markets itself as “the first and only national USDA-certified organic juice bar franchise,” recently signed pro football player and philanthropist Tim Tebow to play the position of national brand ambassador.

Tebow will appear in Clean Juice’s first-ever national TV spot and other subsequent videos, according to the news release. He also will be featured in social media, the website and “point-of-purchase materials product development.”

“I’m very excited to be partnering with Clean Juice and to offer something that is truly clean and healthy,” Tebow said in the news release. “The biggest thing about Clean Juice over everything else is that you can trust the product and brand. There aren’t a lot of products that are transparent about what is in your food.”

Started in 2015, the franchise chain includes more than 100 stores. The franchise is certified by California Certified Organic Farmers, according to the USDA’s organic integrity database. Besides the cold-pressed organic juices, Clean Juice offers other foods like smoothies, wraps, açaí bowls, toasts and Greenoa salad bowls.

The organic fruits and vegetables are mostly supplied by Sysco, Albert’s and Terrasoul.

“Our franchisees actually collect the pulp from the cold presses and have arranged to donate that so local organic farms can use as organic fertilizer,” company spokesman Perry Athanason said. “Some may work with the local farms directly for ingredients if needed but for the most part, all the organic ingredients are procured from the organic food suppliers.” Besides the cold-pressed organic juices, Clean Juice offers other foods like smoothies, wraps, açaí bowls, toasts and Greenoa salad bowls.

The partnership with Tebow aligns Clean Juice’s core values of healthy, clean living with a focus on raising the nutritional and educational value of organic food and beverage choices available to consumers across the nation, according to a news release from the company. Tebow’s outspoken religious faith is also a fit for the company, which features a phrase from a Bible verse, “healthy body and a strong spirit,” on its website and in the news release.

“Tim Tebow’s natural authenticity, inspiring reputation, commitment to healthy living, and unwavering faith is the perfect embodiment of the personal and professional values we hold dear at Clean Juice,” said Landon Eckles, CEO, Clean Juice. “We are truly blessed that Tebow has chosen to stand side-by-side with Clean Juice in becoming the face of the brand’s continued mission and vision of being healthy in body and strong in spirit. The entire Clean Juice family is blessed to work with Tebow.”

Tim Tebow is a two-time national champion, first-round NFL draft pick, and Heisman Trophy winner. After his first stint in the NFL, Tebow joined ESPN and the SEC Network. In addition to his role on SEC Nation, the network’s traveling roadshow, Tebow contributes to a variety of other ESPN platforms. In fall 2016 he signed a baseball contract with the New York Mets before returning to the NFL in 2021, specifically a training camp for the NFL’s Jacksonville Jaguars. Tebow is also the founder and chairman of the board of the Tim Tebow Foundation, which operates a variety of ministries.

In addition to the brand ambassadorship, Clean Juice is partnering with the Tim Tebow Foundation, as they collectively pursue a strong commitment to enhancing local communities through the company’s Quarters 4 Kids initiative. Launched at the height of the COVID-19 pandemic, Quarters 4 Kid serves underprivileged children to become “healthy in body and strong in spirit” by providing access and education to underprivileged children about proper nutrition, the benefits of organic eating, exercise, and improving overall wellness.

Above, Tim Tebow with Clean Juice Founders, Landon and Kat Eckles. Photo: Clean Juice.

Stephen Kloosterman is the managing editor of Organic Grower.

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