May 6, 2021
Retail organic seed company, Back to the Roots, honored

Back to the Roots’ 100% USA Grown Seeds, a retail line sold at The Home Depot, recently was recognized by Fast Company magazine.

Back to the Roots markets itself as “the first national 100% USA grown organic seed brand,” according to a news release from the company.

“As our generation gets into the garden, we don’t just want to grow, but we want to grow in a way that matches our values around sustainability & transparency,” said co-founders and co-CEOs of Back to the Roots Nikhil Arora and Alejandro Velez. “That’s why launching an organic seed line focused on supporting the incredible organic farmers around the country was so important to us. And we’re so grateful for our whole community – customers, partners and most importantly farmers – who are helping our team get closer each day to the vision of getting an organic garden in every home and classroom around the country!”

In addition to the recent Fast Company awards, Back to the Roots’ two co-founders were also earlier honored by Organic Grower’s sister magazine Greenhouse Product News in its 40 under 40 class of 2019.

Nikhil Arora and Alejandro Velez
Nikhil Arora and Alejandro Velez

Now in its fifth year, the Fast Company’s World Changing Ideas Awards features entries from across the globe, from Brazil to Denmark to Vietnam, showcasing some of the world’s most inventive entrepreneurs and companies tackling pressing global challenges. Back to the Roots was recognized in two categories – general excellence and corporate social responsibility.

“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” said Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”

Available at The Home Depot and, customers can shop over 92 varieties of 100% USA grown, organic, and non-GMO fruits, vegetables, herbs and flowers. Back to the Roots seeds compliment the rest of the brand’s full line of organic gardening products, including grow kits, raised beds, soils, and live plants. Please visit for more information.

Nikhil Arora and Alejandro Velez


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