Sep 8, 2022
Regenerative organic session at OG Summit 2022

“Regenerative Organic Marketing and Certification—What Lies Ahead? will feature panelists representing an organic grower, a regenerative organic certifier, and one of the nation’s largest marketers of organic food offering their insight on growing regenerative crops, the future of regenerative production, and how the retail community can manage and market these items to consumers.

Moderated by Jessy Beckett Parr, Chief Program Officer of CCOF, the session will feature panelists Scott Park, owner of Park Farming Organics; Elizabeth Whitlow, executive director for Regenerative Organic Alliance; and Ann Marie Hourigan, senior team leader of Quality Standards Team at Whole Foods Market.

Regenerative agriculture has been described as an alternative means of producing food, which advocates claim lessens negative environmental and social impacts. Regenerative organic agriculture prioritizes soil health and includes high standards for animal welfare and worker fairness. The idea is to create farm systems that work in harmony with nature to improve the quality of life of every creature involved.

“As an organic community we need to stay informed and integrated into the regenerative conversation. And as market forces push for the adoption of regenerative claims and language, what does this mean for the organic brand and label?” Parr said. “This panel will address the trends and standards of regenerative organic marketing and certification.”

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