Sep 4, 2024
Fall FIRA ag automation show returns to California
FIRA USA 2024, the specialty crop automation conference, is returning to California.
The agtech show is scheduled for Oct. 22-24 in northern California. It is previewing its demos.
The event, to be in Woodland, California, is designed to provide live demonstrations of the lasted technological innovations for nuts, orchards, vineyards, strawberries, vegetables and other field crops.
New this year, the show will attempt to address the tree fruit industry’s automation needs. The California Almond Board and the Washington Tree Fruit Research Commission are signed up as new sponsors.
Though both have long been part of FIRA USA support, promoting the event to their communities and visiting the show, this will be the first year the grower organizations decided to sponsor the event, to use it as a scene to bring to the attention of the audience the problems faced by tree fruit and nut growers, and to “take them on a voyage of discovery of the stand-alone solutions already on the market to solve them,” Legrand said, said Gwendoline Legrand, FIRA co-director.
FIRA USA 2024 will host in-field demos at the Yolo County Fairgrounds, a short drive from Sacramento’s airport, where show attendees can view robots and other autonomous technology in action.
For more information on the demos that will be held at FIRA USA 2024, visit here.