Oct 21, 2020

Certis USA signs on two experienced ag pros as key account managers 

Certis USA recently added two agriculture industry veterans to its commercial sales team in the U.S.

Sherm Hollins and Tim Riley bring with them decades of experience dedicated to serving the needs of agriculture customers in their new roles as key account managers, according to a news release from the company.

Headquartered in Columbia, Maryland, Certis USA manufactures and distributes a broad line of biopesticide products for specialty agricultural and horticultural markets and the home and garden market.

“Both Sherm and Tim have cultivated successful, long-term relationships in their careers with many of our distribution partners and they will be tremendous assets in fostering relationships with our customers,” Mike Allan, Certis vice president of North America, said in the news release. “We are proud to have this additional wealth of knowledge available to aid growers and partners in maximizing our portfolio of products for the benefit of their farms and businesses.”

Hollins, who brings to Certis nearly two decades of experience in the agriculture industry, previously served in key strategic roles for NewLeaf Symbiotics, Arysta LifeScience, Becker Underwood/BASF and Ag Dat, according to the release.

For nearly thirty years, Riley has been managing sales growth for customers in the areas of chemical, seed, equipment, animal health and financial/risk management, according to the release. Most recently, Riley served as a key accounts manager for Amvac Chemical and previously worked with CDMS (Crop Data Management Systems) and Caterpillar, Inc.

Certis executives said in the release that adding resources to help manage distributor will increase focus in key growth areas both with existing customers, and with customers newly transitioning biologicals into their product offerings and programs.

“The adaptation of biologicals for broad use in commercial agriculture is still growing, and I am looking forward to working with the experienced Certis sales team to capture that growth through enhanced relationships with our key accounts, growers and channel partners,” Hollins said in the release.

“In my career, I have seen the impact that dedicated account managers can have with building strong customer relationships and collaboration,” Riley said in the release. “I am excited to combine my efforts with the Certis Regional Sales Managers to maximize strategic growth and opportunities with Certis customers in the U.S.”

Hollins will serve Certis customers from a base in Waxhaw, North Carolina. Riley will be based in Harrisonville, Missouri.